BRAND STORY
VISION & MISSION
To be a globally trusted brand for beautifully designed, intelligent electrical living solutions.
Through exceptional design, uncompromising quality, and smart innovation, we create products that empower safer, smarter, and more beautiful living experiences.
OVERVIEW
01
Brand Origin
Founded in 1995, GONEO began its journey by manufacturing high quality power strips, delivering safe electricity use to millions of families—a commitment that was quickly recognized by the market. As the company grew, we expanded into wall switches, sockets, and LED lighting.
02
Design Philosophy
At GONEO, we believe these products are not merely functional household items, but essential elements of interior design. This vision has driven us to explore a wide range of materials, craftsmanship, and technologies, redefining the home electrical experience.
03
Product Innovation
With the introduction of power tracks, glass wall switches, smart lighting systems, and even new-energy products, GONEO continues its path toward creating a better, more seamless home-power experience.
Production Base Size
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History
In the early days, low-quality electrical products frequently caused fire hazards. Determined to improve safety, a mechanical engineer set out to design an “indestructible” power strip.
1995
Go INTERNATIONAL. Launched the flagship store system
2001
GONEO was founded. It was the first brand to obtain national electrical safety certification for POWER STRIPS.
2007
With a reputation for quality, GONEO became the market leader.
2008
Expanded into WALL SWITCHES & SOCKETS.
2014
Contributed to drafting the national standard for the power strip industry in China.
2020
IPO LISTED. Established HOME & LIVING APPLIANCES business sector.
2021
Ventured into the NEW ENERGY INDUSTRY
2022
Launched GONEO’s SMART LIGHTING SYSTEM
2023
Go INTERNATIONAL. Launched the flagship store system
2025
Expanded Our Global Presence to Over 60 Countries
